Cookie Policy

INFORMATION ABOUT OUR USE OF COOKIES

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire after 45 days.

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Merlin Entertainments plc, and the wider Merlin Entertainments Group, would like to use your personal data (including your contact information, postcode, device data, and purchase data) to keep in touch with personalised email and SMS updates about our magical attractions, hotels and the amazing offers we have available. To see a list of the attractions we will be telling you about and a note of the companies in the Merlin Entertainments Group, please click here.

For more information about how we manage your personal data, please read our Privacy Policy. To change your preferences or to stop receiving direct marketing emails from us, you just need to click the link at the bottom of our emails.

Yes, I am happy to receive these updates from Merlin Entertainments plc and the wider Merlin Entertainments Group, and I confirm that I am over 16 years of age.