Pins can be found in most of our retail stores across our attractions. Some limited edition pins may be released throughout the year in line with seasonal events.

Not a Pin badge collector yet? Why not try one of our starter kits?

Enter competitions

From time to time you will see limited edition or one off pins being released on social media. Simply follow the rules of that competition for your chance to win.


Over the next year we hope to be hosting some swapathon events at some of our attractions. This will give you the opportunity to meet other Pin collectors and trade. Please note, these events will only allow swapping of Merlin Entertainments Pins. Swapathon information will be released on the Merlin Annual Pass website and Social media pages.

You may see other collectors who are happy to swap outside of these events. However, please note that staff are not required to swap Pin badges.